- Best practice
Benefits of using QR Code on TV Commercials
The television commercials industry is not dying, but experiencing a revival, thanks to the development of streaming services. Integrating QR codes into TV ads has some of the highest audience engagement rates of any marketing tool. Why is this happening? It's simple! Your potential customers, in a relaxed and comfortable environment, only need to scan the code that interests them. And in this way, you immediately connect viewers to your products and services.
Any additional information only by one QR code
L2QR has many ready-made QR code solutions to make your TV commercial as informative as possible. You can encode any data, including contacts, store location, and image galleries or videos. You can even attract the audience to social media by holding giveaways. Not only that, but you can do much more by using static and dynamic QR codes in TV ads.
Track and analyze metrics with dynamic QR codes
Your main task is to increase conversion. To achieve this, you need to know which ad solutions worked and which did not. And you won't be able to do it without an extraordinary tool. Therefore, the QR code in a television commercial is vital. Dynamic QR codes allow tracking where, when, and with what devices viewers scan your QR code, collect statistics of standard and unique scans. The L2QR tracker updates these statistics in real time, so you can see how well your QR code is doing.
QR codes allow you to edit information remotely
Any marketing campaign at every stage needs the close attention of a marketer. Information, contacts, and links in advertising materials may require editing. The single most effective tool for this is the dynamic QR code. Edit information, correct mistakes or change the QR code function even after you have launched the campaign.
A unique QR code increases brand recognition
Standard black-and-white QR codes are dying. They don't make an impression on the audience and don't tell people anything about your brand. But L2QR helps you to create codes that effectively present your brand. You can use tools to customize the appearance of your QR code with frames and a color palette. You can add your logo and accompany the QR code with a unique CTA to increase brand awareness.
QR codes compel customers to act
Bright and meaningful advertising is impressive and memorable. But in addition to impressions, you also need a specific reaction from the target audience. QR codes in TV commercials make the audience follow you on social media, visit stores, buy goods, and order services. Tracking QR codes helps you to improve customer engagement with your brand. The QR tracker shows if a potential customer visited your store, bought a product, or subscribed to your social media.
How to make a QR Code on a TV Commercial?
- Go to the L2QR constructor and choose the type of QR code for your TV commercial. Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: select a frame and the “Scan Me” logo.
- Select the colors to match your brand style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your digital signage design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: TV Commercials with QR Codes design templates
A stylish and creative TV commercial design with a QR code is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR TV commercials templates with QR codes.
Your TV commercial with a QR code should attract more than just attention. The design should be thoughtful and practical. Each element of your TV commercial should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, select an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
Many retailers actively use TV commercials with integrated QR codes in their marketing campaigns to attract audiences and drive them to online and offline stores. Embedding a QR code in an advertisement is elementary, but the effect is enormous. When viewers scan a QR code, they get information, a link to download the app or a link to the online store.
TV commercials during sports broadcasts are costly, but also potent. The design of such an ad should be minimalistic. Usually, companies promoting their goods and services during sports matches are limited to dynamic QR code that leads the audience to the specified content. To engage your audience, give them access to multimedia content with an image gallery or QR code video.
Only cooking shows can compete with sports for the most popular TV show. It is the perfect channel for promoting products, kitchen appliances, appliances, cookbooks, and restaurants. Advertising products from recipes is what your viewers need. And downloading recipes by codes is very convenient for viewers.
QR Codes on TV Commercials and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the design, and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a brief description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
The users are almost ready to scan the QR code. Just help them! Frames tell your audience about your QR code. Does your QR code lead to your store's Instagram? Add a “Follow Me” call-to-action box.
Add your logo to your QR code
You must do it. A company logo on a QR code helps users recognize and trust you. The L2QR builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just add QR codes on TV commercials? Sorry, but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
- Does TV really need QR codes?Why aren’t my QR codes working?Can QR codes on TV commercials help boost brand awareness?