QR Codes on Infographics

Benefits of using QR Code on Infographics

We can no longer imagine effective content marketing without high-quality and informative infographics. An active combination of traditional and digital marketing tools and social media development motivates us to look for new ways to access visual content. QR codes provide this seamless and instant access! Smartphone users can access infographic links with just one scan. Rapid response technology is helpful for both consumers and businesses. With dynamic QR code tracking, you will no longer lose customers and attract new ones!

QR codes attract users’ attention

A characteristic feature of the QR code is that it attracts the attention of promotional materials users. It is vital to take advantage of this opportunity. L2QR allows users to customize the QR codes' design to match the brands' identity. Everyone can customize colors and frames and add a logo or a unique CTA for their QR code. Companies can use QR codes on all marketing materials, including food packaging and billboards. You only need to edit the QR code size and select the desired image file type. A unique and attractive QR code with a clear call to action will help you achieve your goal. 

Infographic QR codes help analyze a marketing campaign

A dynamic QR code is a unique tool for collecting statistics and tracking the activity of your target audience. The L2QR tracker collects metrics about the frequency of standard / unique scans and the place, date, and time of interaction with your QR code. All the marketing campaign tracking data is updated in real-time. It helps you to optimize future campaigns.

QR codes help to combine graphic, visual, and textual content

Infographics combine textual, numerical, and visual information successfully. It is appropriate in commercial advertising, school textbooks, statistical reports, etc. Infographics in urban spaces or public institutions attract attention by systematizing information perfectly. So, infographic design is a successful strategy for both public and commercial sectors. And adding QR codes only enhances the effect of the infographic by connecting your audience to other important information.

QR codes help to optimize the search and access to information

Infographics perform not only a commercial, but also an educational function. And QR codes can attract the widest audience. If you combine these tools, you can hit the jackpot! Engage your audience with mind-blowing facts on an infographic poster. Add the appropriate QR code to keep the attention and redirect people to your landing pages or social networks. Thanks to such a combination, you will increase online traffic and direct it to the right resources. And your potential customers will not have to look for you among competitors.

How to make a QR Code on a Infographics?

1. Go to the L2QR constructor and choose your infographic’s type of QR code. Start using the URL QR Code.*
2.  Enter the website address.
3. Your QR code will be generated automatically.
4. Customize the design of the QR code: choose a frame and the "Scan Me" logo.
5. Choose the colors to match your brand style.
6. Click Download to get the QR code file in .jpg format.
7. Integrate the generated QR code into your infographic design.
8. Scan the QR code from multiple devices (iOS and Android) before printing.

*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.

Tips: Infographics with QR Codes design templates

A stylish and creative infographics with QR codes are guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR infographics with QR codes templates.

QR codes on infographics should attract more than just attention. The design should be thoughtful and practical. Each element should form a single style.

1. The color palette should be appropriate. 
2. Choose frames that match and complement the design of your QR code. 
3. Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
4. Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.  

Companies providing business services should use QR codes more actively and not limit themselves to only one channel in their marketing campaigns. They can increase their brand awareness and drive more traffic by adding a business page QR code to infographics, social media ads, billboards, or banners. In addition, it will help them understand which of the marketing channels is more effective.

Public organizations often use infographics for educational functions. Organizations create appropriate printed materials and distribute them at their events. They can increase the impact of campaigns even more by using  QR codes. Print a dynamic URL QR code on infographic brochures that will direct the audience to a website with more educational resources.

Bright and clear infographics are indispensable in the development strategies of educational and creative institutions. After all, clients make the highest demands on companies in this field. Therefore, to present themselves as good as possible, such institutions should add to their marketing strategy infographic materials with indicators of their success and demand among students. The students' feedback QR code can be decisive in choosing an educational institution.

QR Codes on Infographics and other materials: Best Practice

QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the design, and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.

Add a brief description to your QR code

Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.

Use informative frames for the QR code

The users are almost ready to scan the QR code. Just help them! Frames tell your audience about your QR code. Does your QR code lead to your store's Instagram? Add a "Follow Me" call-to-action box. 

Add your logo to your QR code

You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.

Remember the contrast

However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.

Integrate the QR code into your design

Isn't it enough to just add QR codes on infographics? Sorry, but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.

Save and recreate your signature design

L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.

Check the QR code scan before printing 

You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.

Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.

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