- Best practice
Benefits of using QR Code on Giveaways
Implementing digital technologies is necessary for every fast-growing business that cares about its image. Companies' marketing departments analyze customers' preferences, expectations, and values to build proper communication and strengthen their brand. But it is equally important to find the right tools to meet the demands of the time, the market, and the audience. One such tool is QR codes, which have already proven their effectiveness.
QR codes easily engage the audience to participate in gift promotions
What could be more exciting and pleasant for consumers than giving out gifts? It intrigues and encourages the broadest possible audience to interact actively with your brand. And to make your giveaway marketing strategy even more effective, you should implement QR codes. Giveaways QR codes help you increase brand awareness and reach your audience.
QR codes will help make giveaways profitable
Suppose you are developing a strategy to increase your followers or want to reward loyal customers. In that case, custom QR codes will come in handy. They will help you monitor and analyze the progress of the promotion to optimize costs. Statistical data analysis is necessary for the correct setting of advertising campaigns and the calculation of ROI.
Engage your audience and drive online traffic
A social media QR code is the first thing you need to start interacting with your audience online. Add QR codes to promotional materials, so potential customers do not have to search for your profiles on the Internet. Scanning a unique QR code is the easiest way to follow a brand online. And reposting on social media will help you attract even more new users.
Scan statistics to implement new marketing ideas
L2QR tracker lets you track where, when, and how many people scan your QR code. Generate reports for the marketing department so that you can use digital tools more effectively and your advertising reaches your customers promptly and effectively.
How to make a QR Code on a Giveaway?
- Go to the L2QR constructor and choose the type of QR code. Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: choose a frame and the "Scan Me" logo.
- Choose the colors to match your corporate style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your giveaway design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Giveaways with QR Codes design templates
A stylish and creative design of giveaway with QR code is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR giveaway templates with QR codes.
Your giveaway with QR code should not just attract attention. It’s design should be thoughtful and practical. Each element of your giveaway should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
Make your giveaways digital. Add a QR code if you mainly use printed promotional materials in your advertising campaign. It should contain comprehensive information about the conditions of contests and raffles. By scanning the QR code, your potential customers will have clear instructions on participating in your offer.
People love online giveaways and are always happy to participate in such promotions. But only some people are ready to spend their time looking for your profiles on social networks. You can make their lives a lot easier with a QR code. Such QR codes can be scanned by all smartphone users and will lead potential customers directly to your online platforms.
If your printed giveaway promotional materials include a QR code, it automatically reinforces your brand and makes it recognizable. The QR code on each flyer will help establish a connection between the client and the company.
QR Codes on Giveaways and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in design, and your giveaway will end up in the trash. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a short description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
OK, the users are almost ready to scan the QR code. Just help them! Use frames and tell your audience about what your QR code is. Does your QR code lead to an Art Gallery Instagram? Add an appropriate "Follow Me" call-to-action box.
Add your logo to your QR code
You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR code builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just put the QR codes on giveaways? Sorry but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing the products
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
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