- Best practice
Benefits of using QR Code on Flyer
Flyers have been helping companies attract offline audiences for a long time. But add a little magic and lead your customers further to your sites and social networks. By using a dynamic QR code on a flyer, you will always know about all scans. Suitable for paper, eh? But seriously, such statistics regarding the time, geography, and devices scanning your QR code will help to analyze and adjust the marketing strategy, to compare the efforts and investments with the results of the campaign.
Your event is already on the schedule
Opening of a restaurant, charity ball, or scientific conference? With just one scan of the QR code on your flyer, your guests will have all the necessary information about the event and save the date and time in their calendars.
Make the best offer
Your potential client will appreciate in a few seconds how attractive your offer is. So give your flyer a value and tell about a huge sale or crazy discounts. Better yet, make the flyer a coupon for a discount.
Invite to your pavilion at the exhibition
Imagine an exhibition where visitors must register and navigate the pavilions' location and the events' schedule. Using the QR code on the flyer, they can register to visit the exhibition online, plan their trip through the exhibition zones and visit your pavilion! Let your flyer become a roadmap!
Show how cool you are in the grand opening
Imagine that you are opening your dream cozy coffee shop. You put your love and comfort into every detail, and your cakes are fantastic. So show it off! Place the QR code of the preparation video for the responsible event on your flyers. It will create trust and interest of clients.
Analyze information to improve efficiency
Using a dynamic QR code from L2QR gives you powerful tools to improve your advertising campaigns. Track QR code scans, edit and upload new information, and convert discount QR codes to social media QR codes. And all this without the need to print and generate new QR codes.
How to make a QR Code on a Flyer?
- Go to the L2QR constructor and choose the type of QR code. Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: choose a frame and the "Scan Me" logo.
- Choose the colors.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your flyer design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Flyers with QR Codes design templates
A stylish and creative design of flyers with QR codes is guaranteed to draw attention to your offer. Get inspired by L2QR's flyers’ templates with QR codes.
Your flyer with a QR code should not just attract attention. Its design should be thoughtful and practical. Each element of your flyer should form a single style.
- The color palette should be appropriate. You can choose a restrained black and white design or bright colors if it meets corporate standards.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
QR Codes on Flyers and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in design, and your flyer will end up in the trash. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a short description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client, partner, or employer will learn from the scan.
Use informative frames for the QR code
OK, the users are almost ready to scan the QR code. Just help them! Use frames and tell your audience about your QR code. Does your QR code lead to a tattoo studio Instagram? Add an appropriate "Follow Me" call-to-action box.
Add your logo to your QR code
You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR code builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just put a QR code on a flyer? Sorry but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing the products
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
- Can a QR code on a flyer take you to a website?What information can QR codes on flyers store?Why use a print QR code on the flyer?