- Best practice
Benefits of using QR Code on Displays
A QR Code on the display shares detailed information and connects customers to your online platforms. Different QR codes help displays become more appealing and informative to the audience and help the brands interact with consumers.
Give your promotional materials three dimensions
You can use displays without QR codes, but what efficiency will you gain? Combining a QR code display with the other marketing tools will add a digital dimension to your advertising campaign. The QR code on display will attract consumers' attention more sharply and create a new experience for your audience. Just imagine how different your customers' impressions will be! Yes, some people will notice a simple printed display. But put an AR QR code on it, and you are guaranteed to interest every person who sees your QR code display.
Manage your advertising campaign 24/7
A display with a QR code is a great advertising tactic when you need to have an extensive campaign for your brand. QR codes on displays help to analyze performance. The ability to track only print marketing campaigns is severely limited. Their effectiveness will become apparent after completion. The QR code on display is the best tool for managing advertising campaigns 24/7. Thanks to the statistics, you can analyze and correct the campaign instantly.
You encourage customers to join in the most convenient way for them.
Capture a wide audience
An eye-catching display with QR code placed on busy streets, stores, and other public places is indispensable for reaching a wide audience. With the QR code, you can drive more traffic to websites, social media, business pages, and any targeted sites that inform to build consumer trust. This tactic will allow you to expand your customer base, represent your brand better, and give the audience important content about your products and services.
Universal marketing tool for all organizations
Educational institutions, public organizations, shops, restaurants, and real estate agencies can use displays with QR codes. Here are three steps to successfully using QR code display in any marketing campaign:
- Use a QR code display with a clear call to action depending on your goal.
- Encrypt the information you want to send to customers in the QR code.
- Analyze the scan statistics that the L2QR tracker will collect for you, and adjust the course of the campaign if necessary.
By actively using QR codes on displays, you can increase customer traffic and sales revenue in the long and short term.
How to make a QR Code on a Display?
- Go to the L2QR constructor and choose the type of QR code for your display. Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: choose a frame and the "Scan Me" logo.
- Choose the colors to match your brand style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your display design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Displays with QR Codes design templates
A stylish and creative display design with a QR code is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR display templates with QR codes.
Your display with a QR code should attract more than just attention. It’s design should be thoughtful and practical. Each element of your display should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
Use an expressive design to grab your audience's attention. Brands use different types of displays. You need to present your business uniquely among many competitors. Use a design that is guaranteed to catch people's attention. Be sure to add a call to action to the QR code to ensure engagement with the audience.
Stand out to be noticed! Your task is to be unique and give a perfect experience to your customers, even in advertising. QR codes create a highly interactive environment. So use it to your advantage! You can direct the user to your business page, Facebook or Instagram after scanning the QR code. Or you can post a QR code as a link to a quest or a video QR code with new items on your restaurant's menu.
Apply different QR codes to different needs. Inform customers about sales and discounts with an event QR code. Add a Google Maps QR code to help them get to your store, exhibition, or charity auction. You can change dynamic QR code content and functions without printing a new one.
Analyze the received data. A QR code helps track the number of people interacting with your display. You get information such as the location, date, and time of the scan. Use data to configure social networks and Google advertising. It is an essential advantage of using QR codes on displays. After all, thanks to statistics, you will be able to evaluate the marketing campaign's effectiveness and improve it.
QR Codes on Displays and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the display's design, and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a short description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
The users are almost ready to scan the QR code. Just help them! Frames tell your audience about your QR code is. Does your QR code lead to your store's Instagram? Add a "Follow Me" call-to-action box.
Add your logo to your QR code
You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just put a QR code on a banner? Sorry but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
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