- Best practice
Benefits of using QR Code on Catalogs
The catalog is a great way to help customers review a store's entire assortment right at home. Catalogs with QR codes make shopping even more convenient. Different QR codes can improve the connection between online resources to offline materials. QR codes are needed to ensure brand recognition and enhance client engagement. You can also research customers' behavior to make them the best offers. Add a QR code to your catalog, and you've got a versatile tool that makes multimedia content accessible and instantly connects with customers.
QR codes can make your products and services presentation more expressive
The catalog format is ideal for you to present your products and services. But an ordinary paper catalog with many photos, prices, and short characteristics of goods cannot give the consumer a full picture. Add QR codes and expand the marketing possibilities of brochures. Use the YouTube QR code to highlight exclusive offers and direct customers to product reviews. Such a live presentation should help the consumer make an informed choice.
QR codes help to understand audience needs and behavior better
Today, no marketing tool works on its own. Only the combination of traditional and digital will allow you to achieve high results in sales, attract an audience, and build a brand image. A catalog cannot help you manage a marketing campaign. But with a dynamic QR code, it becomes a powerful accelerator. Your potential clients scan the QR codes in the catalogs, and you track their actions with a L2QR tracker. The statistics will show where the campaign loses steam. So, you can adjust it and take it into account in the future.
QR codes provide feedback and interaction with customers
Actual customer ratings are an effective sales tool. Reviews of satisfied or dissatisfied customers directly influence the potential client's decision. If you do not want to lose in the competition, do not ignore this fact. But how to reduce the time between handing over the catalog, making a purchase, and writing a review? The QR code will be helpful again! Add feedback or a rating QR code to get instant customer feedback and build trust in your brand.
How to make a QR Code on an Catalog?
- Go to the L2QR constructor and choose the type of QR code. Start using the URL QR Code now.*
- Enter your website address.
- Your QR code will be generated automatically.
- Customize the design of the QR code: choose a frame and the "Scan Me" logo.
- Choose the colors to match your corporate style.
- Click Download to get the QR code file in .jpg format.
- Integrate the generated QR code into your catalog design.
- Scan the QR code from multiple devices (iOS and Android) before printing.
*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.
Tips: Catalogs with QR Codes design templates
A stylish and creative design of catalogs with QR codes is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR catalog templates with QR codes.
Your catalog with a QR code should not just attract attention. The design should be thoughtful and practical. Each element of your catalog should form a single style.
- The color palette should be appropriate.
- Choose frames that match and complement the design of your QR code.
- Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
- Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.
It is vital for furniture and interior stores to encourage customers to contact managers directly. After all, if the catalog does not have products of the appropriate color or size, the customer will turn to competitors. Add the QR code by which potential clients can call or write a letter if they can't find a sofa in the right color or size. You will be happy to make it to order.
Consumers are problematic choosing among similar positions in the catalog. How can a computer hardware store help them? A better solution would be to add a URL QR code link to the store's website. After scanning the QR code in the catalog and going to the website, the client can compare similar models in more detail.
There are marketing materials that people are happy to keep. Illustrated catalog of art exhibitions is one of them. How to make it more informative and interest the audience in visiting the event? Of course, add the QR code. You can make visitors' experiences memorable by adding an AR QR code. To find yourself in the artwork and then see it with your own eyes? It is what connoisseurs of modern art need!
Fashion catalogs featuring new collections can help boutique customers with much more than just choosing a pair of sneakers or a dress. Be more effective in attracting and retaining your audience by including helpful QR codes in catalogs. For example, shopping through an app is an advantage for millennials. That way, the App Store QR code they can use to download your app grabs their attention.
QR Codes on Catalogs and other materials: Best Practice
QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the design, and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.
Add a brief description to your QR code
Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.
Use informative frames for the QR code
The users are almost ready to scan the QR code. Just help them. Frames tell your audience about your QR code. Does your QR code lead to your store's Instagram? Add a "Follow Me" call-to-action box.
Add your logo to your QR code
You must do it. A company logo on a QR code helps users recognize and trust you. The L2QR builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.
Remember the contrast
However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.
Integrate the QR code into your design
Isn't it enough to just add a QR code on a website? Sorry, but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.
Save and recreate your signature design
L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.
Check the QR code scan before printing
You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.
Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.
- How small can a QR code be printed and still work?Is the QR code safe to use?What type of information can QR codes on catalogs link to?Can I customize QR codes to match my catalog graphic design?