QR Codes on Brochures

Benefits of using QR Code on Brochure

A brochure is a great way to present an educational, medical, or manufacturing company. It tells about the main thing and ensures recognition of your brand. But add a QR code to your brochure, and you've got a versatile tool that makes multimedia content accessible and instantly connects with customers.

Effective advertising of the brand, services, and products

The brochure format is ideal for you to discuss your products and services. Add QR codes and expand the marketing possibilities of brochures. For example, place a PDF QR code to download a promotional catalog.

Access to detailed information and multimedia content

Place a social media QR code on printed brochures to engage a wider audience online. Be sure to print the Business Page QR code to share information about business hours and contacts.

Feedback and interaction with customers

Actual customer ratings are an effective sales tool. The reviews often decide when your potential customer makes a decision. Print a Feedback QR code or a Rating QR code on your brochure to provide customer feedback and build trust in your brand.

Statistical data for analysis and improvement of advertising campaigns

With the L2QR PRO tracker, you will always have comprehensive statistics. You will know where, when and with which device customers scan your code. Based on this data, you can evaluate the effectiveness of the advertising campaign and quickly adjust its progress.

How to make a QR Code on a Brochure?

1. Go to the L2QR constructor and choose the type of QR code. Start using the URL QR Code now.*
2. Enter your website address.
3. Your QR code will be generated automatically.
4. Customize the design of the QR code: choose a frame and the "Scan Me" logo.
5. Choose the colors to match your corporate style.
6. Click Download to get the QR code file in .jpg format.
7. Integrate the generated QR code into your brochure design.
8. Scan the QR code from multiple devices (iOS and Android) before printing.

*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.

Tips: Brochure with QR Codes design templates

A stylish and creative design of brochures with QR codes is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR brochure templates with QR codes.

Your brochure with a QR code should not just attract attention. Its design should be thoughtful and practical. Each element of your brochure should form a single style.

1. The color palette should be appropriate. 
2. Choose frames that match and complement the design of your QR code. 
3. Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
4. Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.  

You can use a brochure with a QR code to present educational courses. Add a Video QR code to show the students' lives and introduce the teachers' classes. Name the main advantages of admission for your educational company.

Offer your customers more information about medical procedures and services. Brochures with QR codes are indispensable for hospitals and healthcare facilities. Use a PDF QR code to download a catalog detailing the professionals and services your company offers.

Brochures with a QR code for restaurants and cafes are ideal for presenting a menu and seasonal dishes. You can also significantly save costs because it is enough to update the information by QR code without printing a new menu.

Brochures with a QR code for an aesthetic or tattoo studio should supplement with a social media QR code where customers can rate the work of masters.

QR Codes on Brochure and other materials: Best Practice

QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in design, and your brochure will end up in the trash. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.

Add a short description to your QR code

Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.

Use informative frames for the QR code

OK, the users are almost ready to scan the QR code. Just help them! Use frames and tell your audience about what your QR code is. Does your QR code lead to an Art Gallery Instagram? Add an appropriate "Follow Me" call-to-action box. 

Add your logo to your QR code

You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR code builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.

Remember the contrast

However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.

Integrate the QR code into your design

Isn't it enough to just put a QR code on a brochure? Sorry but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.

Save and recreate your signature design

L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.

Check the QR code scan before printing the products

You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.

Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.

FAQ