QR Codes on Billboards

QR codes on billboards: Their measurable impact leads to campaigns, events, and promotions, making them a vital outdoor marketing tool!

  • Benefits
  • Practices
  • Tips
  • Best practice
  • FAQ
  • Benefits of using QR Code on Billboards

  • Billboard advertising cannot be outdated.  It is a tried and true advertising tool that many companies have used. But now, every brand can make billboard advertising more optimized and efficient. Using QR Codes on billboards helps companies to share detailed information, connect customers to their offline and online platforms, and manage trackable advertising campaigns.

    Track your billboard advertising success and involve the widest audience

    QR codes are innovative technology that lets you track audience interaction with advertising materials like when, where and by which devices people scan your QR code. Every time someone scans the dynamic QR code from your billboard, you get all the data you need to improve the strategies for advertising and selling products and services.

    Analyze the scan's geography and choose the right locations


    The proper location for billboard advertising guarantees the success of your marketing campaign. The dynamic QR codes will help you find out if you have chosen the right place for your ad.  L2QR tracks the locations of the QR code scans, so you can determine the most successful location for your billboard placement.

    Link the billboard ad view with the customer's action

    Without a dynamic QR code, you will not be able to establish a connection between the ad's viewing and the actual result of that viewing. You will not know whether a potential customer visited your store, purchased a product, or subscribed to your social media. The dynamic QR code can completely solve this problem. Place it on your billboard to increase your social media followers, direct users to your store's landing page, or share a discount coupon. L2QR offers different types of dynamic QR codes for any need.


    Change billboard advertising functions, saving on costly print 

    A dynamic QR code allows you to edit and change the content and functions of a billboard ad without reprinting.  All dynamic QR codes on print materials can be edited as much as needed. You can easily change the type of QR code, update your contact info, or fix the URL. It takes seconds to edit and the original appearance of your billboard ad will remain the same.

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  • How to make a QR Code on a Billboard?

    1. billboard. Start using the URL QR Code now.*
    2. Enter your website address.
    3. Your QR code will be generated automatically.
    4. Customize the design of the QR code: select a frame and the “Scan Me” logo.
    5. Select the colors to match your brand style.
    6. Click Download to get the QR code file in .jpg format.
    7. Integrate the generated QR code into your billboard design.
    8. Scan the QR code from multiple devices (iOS and Android) before printing.

    *Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.

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  • Tips: Billboards with QR Codes design templates

  • A stylish and creative billboard design with a QR code is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR billboard templates with QR codes.

    Your billboard with a QR code should attract more than just attention. The design should be thoughtful and practical. Each element of your billboard should form a single style.

    1. The color palette should be appropriate. 
    2. Choose frames that match and complement the design of your QR code. 
    3. Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
    4. Make sure your QR code is perfectly readable. For this, select an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.  

    Use dynamic QR codes to advertise the gyms and fitness centers. Competition in this industry is very high. Therefore, you need to stand out and increase the promotion of your services. Do this by adding a QR code to your billboard. By collecting statistical data, you can learn which locations attract customers to strengthen your marketing strategy.

    A mobile application campaign using billboards is a good idea for any store. So, you cannot only advertise your goods and services, but also track the activity of customers and their purchases after downloading the application. Design a billboard mockup with an App Store QR code to make download your app easy for users.

    Billboards are the best for advertising concerts, conferences, openings, etc. Give your target audience all the information about the upcoming event with the Event QR code on the billboard. Online registration, reservation, and purchase of tickets by scanning the QR code is extremely convenient.

    QR codes give audiences access to multimedia content. It is essential for real estate agencies that offer apartments and houses fully furnished for living. A QR code of an image or video gallery allows customers to take a virtual tour of the property.

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  • QR Codes on Billboards and other materials: Best Practice

  • QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the design, and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.

    Add a brief description to your QR code

    Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.

    Use informative frames for the QR code

    The users are almost ready to scan the QR code. Just help them! Frames tell your audience about your QR code. Does your QR code lead to your store's Instagram? Add a “Follow Me” call-to-action box. 

    Add your logo to your QR code

    You must do it. A company logo on a QR code helps users recognize and trust you. The L2QR builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.

    Remember the contrast

    However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.

    Integrate the QR code into your design

    Isn't it enough to just add a QR code on a billboard? Sorry, but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.

    Save and recreate your signature design

    L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.

    Check the QR code scan before printing 

    You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.

    Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.

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  • FAQ

  • Is billboard advertising still relevant?
    Which QR code should I use for billboard advertising?
    Why should I use QR codes on a billboard?
    How big should a QR code be on a billboard?