QR Code on Food Packaging

Benefits of using QR Code on Food Packaging

A QR Code on food packaging shares detailed information and makes each food product unique. Different QR codes for food packaging help the brand to be transparent with consumers and aid them in making responsible choices.

Create a unique user experience with packaging

Experience, transparency, and safety are the deciding factors in the customer's choice. Print a QR code on food packaging and share the ingredients' composition, place of origin, expiration dates, storage, and consumption conditions with your customers. Your client will receive critical information about nutritional value and allergens. You can also improve the customer experience by offering to view recipes or a product catalog.

Take care of the environment together with customers

New food packaging solutions help to protect your goods sustainably. But you can do even more by printing an informative QR code on food packaging. Your customers need to know how to dispose of the packaging safely. Using dynamic QR codes with relevant information, you can encourage your customers to separate garbage and reduce food waste.

Affirm transparency for trust

Sustainability, transparency, and food health impact are trending for everyone. Therefore, food companies and restaurants must tell about the origin of the vegetables, fruits, and meats they use or sell. Open and honest information about the peculiarities of cooking or the source of products is essential for the formation of customer loyalty. QR codes on food packaging provide easy access to this information.  

Communication and audience expansion

The food industry is very competitive. To retain and expand your audience, you must be in touch 24/7. The feedback and comment QR codes on the food packaging will help you to collect customer reviews and recommendations. Social networks can become your powerful tool in marketing campaigns. Use Instagram and Facebook QR codes to communicate with customers and expand your audience.

How to make a QR Code on a Food Packaging?

1. Go to the L2QR constructor and choose the type of QR code for your food packaging. Start using the URL QR Code now.*
2. Enter your website address.
3. Your QR code will be generated automatically.
4. Customize the design of the QR code: choose a frame and the "Scan Me" logo.
5. Choose the colors to match your brand style.
6. Click Download to get the QR code file in .jpg format.
7. Integrate the generated QR code into your food packaging design.
8. Scan the QR code from multiple devices (iOS and Android) before printing.

*Sign up and expand your capabilities with L2QR Pro. Select more QR codes, add, edit and change information without reprinting a new QR code.

Tips: Food Packaging with QR Codes design templates

A stylish and creative food packaging design with QR codes is guaranteed to draw attention to your company, brand, and product. Get inspired by L2QR food packaging templates with QR codes.

Your food packaging with a QR code should attract more than just attention. Its design should be thoughtful and practical. Each element of your food packaging should form a single style.

1. The color palette should be appropriate. 
2. Choose frames that match and complement the design of your QR code. 
3. Add your logo to your QR code. L2QR adapts the size of your logo to scan needs.
4. Make sure your QR code is perfectly readable. For this, choose an uncomplicated design, high color contrast, the optimal number of coded symbols, and the correct code size.  

Use QR codes on food packaging for food traceability. After all, consumers must ensure that the purchased food and beverages are of the highest quality. Use a food QR code to tell the story of your product's journey from the producer to the store or restaurant. It will increase the credibility of your brand.

Make your social media information accessible to consumers with QR codes on food packaging. Invite your customers to share their impressions of your brand on Twitter, Facebook, or Instagram. Gamify this interaction and make it profitable for your customers by offering bonuses for posting reviews. It increases your brand's visibility on social media and drives repeating purchases.

We all behave the same way in the kitchen. We take a smartphone to find the original recipe. Share recipes and interesting tips in QR codes on food packaging. Help your customers by printing the relevant QR codes. The PDF QR code will link to a recipe that the customer can save. The video QR code will direct the customer to the TikTok recipe page.

Use an email or SMS QR code on food packaging so that consumers can contact customer service anytime. A predefined format for customer messages will allow your support service to respond quickly to customer requests. In this way, you create a positive consumer experience and attract more loyal customers.

QR Codes on Food Packaging and other materials: Best Practice

QR codes are a universal tool for presenting your brand and business. But you can make even a minor mistake in the food packaging design, and all your efforts will be in vain. Don't repeat mistakes! Pursue our tips on using QR codes in promotional materials and make them more expressive and potent.

Add a short description to your QR code

Why would anyone even scan your QR code? You lose if you have no answer to this question. A QR code without instructions does not carry any value or information to the user. So be sure to print out the QR code with instructions on what your client or partner will learn from the scan.

Use informative frames for the QR code

The users are almost ready to scan the QR code. Just help them! Frames tell your audience about your QR code is. Does your QR code lead to your store's Instagram? Add a "Follow Me" call-to-action box. 

Add your logo to your QR code

You must do it! A company logo on a QR code helps users recognize and trust you. The L2QR builder automatically determines the optimal size for your logos, ensuring the scanning of QR codes.

Remember the contrast

However, the QR code should always be visible on a light or dark background. Consistent contrast is the key to fast reading. Use a white box or frame for guaranteed QR code scanning.

Integrate the QR code into your design

Isn't it enough to just put a QR code on food packaging? Sorry but no. When a QR code looks like a random element, it gives every reason to believe that you are not being responsible enough with your presentation. Therefore, create promotional materials where the QR code is an organic part of their design.

Save and recreate your signature design

L2QR ensures that all QR codes you create are available as templates at any time. You can use them for any promotional materials or events.

Check the QR code scan before printing 

You need to make sure that your QR code scans perfectly. Test it thoroughly on different devices and apps. Make sure every user can scan your QR code and that it's functional.

Make your business, hobbies, and ideas attractive and famous with L2QR. Start creating unique QR codes for your needs today. Subscribe to L2QR and test all possible features.

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